AI Slop is dead. Everyone posts the same AI picture. Google knows. Customers ignore it.
ORC = Original Relevant Content. Real stories about your business + your town = Google ranks you + people trust you.
Example: Instead of "Best plumber tips" (AI), we write "Why pipes freeze in [Your Town] in January and what 3 houses on Main St did". That ranks. That brings traffic while you sleep.
That's why $5 beats $500 agencies. They sell you pretty AI. I sell you traffic.
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